A landing page is a webpage that is specifically designed to convert visitors into leads, customers, or clients. It is the page that a visitor "lands" on after clicking a link, typically from an email, search engine, or social media. The goal of a landing page is to guide the visitor to take a specific action, such as filling out a form, making a purchase, or signing up for a newsletter. Landing pages are often used in online marketing and advertising campaigns to increase conversions and generate leads for a business.
A landing page is a standalone web page that is designed to convert visitors into leads or customers. It is typically linked to from an advertisement, search engine results page, or other marketing materials. The purpose of a landing page is to persuade the visitor to take a specific action, such as filling out a form, making a purchase, or signing up for a service.
This typically accomplished through the use of persuasive copy, images, and other elements that are designed to grab the visitor's attention and encourage them to take the desired action. Landing pages are often optimized through A/B testing and other techniques to improve conversion rates.